P ublic Affairs generally refers to the building and development of relations between an organisation on the one hand, and political leaders governments, and other decision-makers on the other. The industry has developed over recent years and is normally considered a branch or sub-discipline of public relations (PR).

Public Affairs Consultants identify key stakeholders in the decision-making process at national, regional, and local government levels. Advantage PR works to maintain relationships with three individual and to assist clients in promoting and protecting their interests effectively. Advantage has done Public Affairs for Tobacco-Free Kids (CTFK/CAS), Paras Healthcare Arthshila, Takshila, Coca-Cola India, State Bank of India, and many others.